S
Skinny2012
Guest
Do you know those abnormally unaesthetic Sketchers Shape Shoes? It's proven now that they don't shape anything.
Quote from ABC:
"Skechers' unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," David Vladeck, director of the FTC's Bureau of Consumer Protection, said in a statement. "The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims."
The FTC also alleges that Skechers manipulated and "cherry-picked results" from studies to support their claims. In one case, the FTC says Skechers touted the endorsement of chiropractor Dr. Steven Gautreau, but did not disclose that Gautreau was married to a Skechers marketng executive and that Skechers paid him to conduct the study, which the FTC alleges did not support the claims in the ad.
Skechers USA Inc. will pay $40 million to settle charges rather than go to trial. Don't waste your money on a scam like that, just exercise .
(source: http://abcnews.go.com/Business/skec...ng-shoe-claims/story?id=16359254#.T7XlJlIeV8F)
Quote from ABC:
"Skechers' unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," David Vladeck, director of the FTC's Bureau of Consumer Protection, said in a statement. "The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims."
The FTC also alleges that Skechers manipulated and "cherry-picked results" from studies to support their claims. In one case, the FTC says Skechers touted the endorsement of chiropractor Dr. Steven Gautreau, but did not disclose that Gautreau was married to a Skechers marketng executive and that Skechers paid him to conduct the study, which the FTC alleges did not support the claims in the ad.
Skechers USA Inc. will pay $40 million to settle charges rather than go to trial. Don't waste your money on a scam like that, just exercise .
(source: http://abcnews.go.com/Business/skec...ng-shoe-claims/story?id=16359254#.T7XlJlIeV8F)