On the topic of social media, I’m more interested in hearing the perspectives of VIPs (models and insiders) re: how they view social media and the role it plays in the modelling/fashion industry. Particularly those of you who have been working in the industry prior to the point when social media became so important. I’ve read about how all modelling agencies now require models to have an Instagram account, girls now apparently get scouted on Instagram, and a model with a big social media following is more likely to book jobs than one with a small following. Is all this in fact true? And how do you feel about it? For those that have been in the industry for a while, how has your job changed (model or insider) since social media became such a big deal? And for those VIPs that are somewhat new to the industry, how do you feel about social media and it’s significance? Do you feel pressure to increase the number of your followers? Do you think your social media following impacts the number of jobs models book?
How would you differentiate between models who get signed because of their Instagram and Instagram models? By that, I mean girls who don’t fit the industry standard but still get jobs due to popularity. Then again, I know Lily-Rose is short, but still well-known. Maybe it’s a case by case thing?