Gigi Hadid and Bella Hadid

[Aussiee]

Awful shoot with Gigi. The rest of the campaign was ok, and I liked most of the pics with the other models, but really ticks me off that they literally chose the worst material to post to insta.
The bag pic doesn't even draw attention to the bag, I can't stop looking at Gigi's eye makeup, it's too overpowering and looks like it should be a maybelline bus stop commercial, not a valentino campaign.


The full body shot is also really weird, not flattering at all and you can't see the shoe properly or the dress, so what is this supposed to be showcasing? Doesn't even entice me in the slightest to consider valentino, let alone consider purchase something.


And the posted video if weird AF too, Gigi literally could have just walked across the screen, stopped, and glanced over her shoulder and then kept on walking and it would have been 1000000000000x better than that mess.

Sorry if this seems really critical, it just really ticks me off when campaigns are done so poorly. Especially valentino, because I've been loving their collections lately.

 

[ZeroDiet]

True, but I feel like she is rarely out like Bella and it makes me believe that she has to really work hard and isolate to maintain this body. Like she is barely out anymore and if she is, it’s always candids walking into her NYC apartment it seems like.

Decent bodies require hard work. What else is new. Seems like some of you guys still believe the illusion of a "natural thin" body.

She's sucking in that belly soooooo baaaad. Instead of giving of sexy, she transmits vulgar vibes. Gigi looks better than her.

Vulgar is totally her thing though. 21-going-on-43 overly botoxed cougar vibes. #GOALSSS AMIRITE??!?

 

[angelalamode]

Obviously the campaign is really awkward, but imagine how much better that video would be with a model
who is actually poised and elegant. Gigi needs to learn some lessons from the Skinny Finishing School thread.

 

[thelovelybones]

Decent bodies require hard work. What else is new. Seems like some of you guys still believe the illusion of a "natural thin" body.

Never claimed I believe that... I just find it interesting that some people have to go to more drastic measures to achieve a certain body. Some people just watch what they eat but doesn’t influence time spent out socializing, etc. whereas some people become hermit crabs and have to isolate themselves more. I believe there is too many variables that come into play that influences a persons ability to be “naturally thin” and seems like Gigi might have gotten the short end of the stick in this ability, that’s all.

 

[nicole120]

Gigi Hadid just got a Valentino campaign, wow. http://forums.thefashionspot.com/f7...ez-van-lamsweerde-vinoodh-matadin-295873.html

Her hand/arm looks much better and slender in candids than it does in photoshoots.

Apologies if my commentary seems out of place but a few posts back I was actually envying her arms and wrists but this campaign has changed my mind.

 

[_sl1mbaby_]

Awful shoot with Gigi. The rest of the campaign was ok, and I liked most of the pics with the other models, but really ticks me off that they literally chose the worst material to post to insta.
The bag pic doesn't even draw attention to the bag, I can't stop looking at Gigi's eye makeup, it's too overpowering and looks like it should be a maybelline bus stop commercial, not a valentino campaign.


The full body shot is also really weird, not flattering at all and you can't see the shoe properly or the dress, so what is this supposed to be showcasing? Doesn't even entice me in the slightest to consider valentino, let alone consider purchase something.


And the posted video if weird AF too, Gigi literally could have just walked across the screen, stopped, and glanced over her shoulder and then kept on walking and it would have been 1000000000000x better than that mess.

Sorry if this seems really critical, it just really ticks me off when campaigns are done so poorly. Especially valentino, because I've been loving their collections lately.

oh god she looks like a blow fish with pink eye. & those ridiculous hand movements. standards have REALLY dropped the past 12 years. valentino what happened?
EXPECTATION:

REALITY:

 

[ecarlate]

Awful shoot with Gigi. The rest of the campaign was ok, and I liked most of the pics with the other models, but really ticks me off that they literally chose the worst material to post to insta.
The bag pic doesn't even draw attention to the bag, I can't stop looking at Gigi's eye makeup, it's too overpowering and looks like it should be a maybelline bus stop commercial, not a valentino campaign.


The full body shot is also really weird, not flattering at all and you can't see the shoe properly or the dress, so what is this supposed to be showcasing? Doesn't even entice me in the slightest to consider valentino, let alone consider purchase something.


And the posted video if weird AF too, Gigi literally could have just walked across the screen, stopped, and glanced over her shoulder and then kept on walking and it would have been 1000000000000x better than that mess.

Sorry if this seems really critical, it just really ticks me off when campaigns are done so poorly. Especially valentino, because I've been loving their collections lately.

Modeling and advertisement in the past used to be about finding a woman talented enough to tastefully and seductively make an item marketable, enhanced by good styling, placement and photography. Those advertisements used to be able to draw your eye to a certain item and make you want to buy it.

Now there's a different approach to marketing. Instead of advertising and showcasing a certain product, they actively make the model (someone already famous) the center of attention. It's less about "look at this bag I'm holding, please buy it" and more about " I am famous and in this advertisement, therefore, you should buy these products."

Valentino likely doesn't care if you can't see the shoes or the dress properly because they're less important than Gigi from a marketing standpoint. As unfortunate as it is for fashion lovers like us, retailers are pandering less to the fashion audience and more to the pop culture audience.

 

[Aussiee]

Modeling and advertisement in the past used to be about finding a woman talented enough to tastefully and seductively make an item marketable, enhanced by good styling, placement and photography. Those advertisements used to be able to draw your eye to a certain item and make you want to buy it.

Now there's a different approach to marketing. Instead of advertising and showcasing a certain product, they actively make the model (someone already famous) the center of attention. It's less about "look at this bag I'm holding, please buy it" and more about " I am famous and in this advertisement, therefore, you should buy these products."

Valentino likely doesn't care if you can't see the shoes or the dress properly because they're less important than Gigi from a marketing standpoint. As unfortunate as it is for fashion lovers like us, retailers are pandering less to the fashion audience and more to the pop culture audience.

It's so sad! I really hope they don't keep this type of marketing focus, it's certainly a new direction for them.
It honestly puts me off brands when they use this method of marketing, my best friend and I were just saying how we don't really wanna touch Gucci now that it's all over the general media because it doesn't really feel special anymore, I see girls in my area with Gucci bags more than Michael Kors now.

I guess I'll just hold onto the SS17 campaign with dear hope and try to keep high hopes for the SS19 campaign.

Edit: I'd totally agree with everyone's posts if I could! SO many good posts!

 

[espressoenthusiast]

It's so sad! I really hope they don't keep this type of marketing focus, it's certainly a new direction for them.
It honestly puts me off brands when they use this method of marketing, my best friend and I were just saying how we don't really wanna touch Gucci now that it's all over the general media because it doesn't really feel special anymore, I see girls in my area with Gucci bags more than Michael Kors now.

I guess I'll just hold onto the SS17 campaign with dear hope and try to keep high hopes for the SS19 campaign.

Edit: I'd totally agree with everyone's posts if I could! SO many good posts!

Gucci doesn't advertise like any of the brands mentioned though? They hired alessandro michele, had petra collins to do artistic direction for recent campaigns, and had models who were unknowns (much more so than say, Dolce...) Their direction was nothing like using Gigi or other instagram models in order to gain fame--sure, they used "cool girls," but try to name a single brand that hasn't done that in the past 7+ years and you'd be hard pressed (they all loved cara, and before her alexa chung...) I get how girls wearing gucci may be off putting to you as it seems more "commonplace" or blasé, but to compare an established, creative, and adaptable house like Gucci to utterly poor designed-commercial trash like Michael Kors, especially considering the recent style shift was very little informed by Instagram (save that dumb watch thing a while back) is kind of daft.

ps. I also understand how incraesed popularity/visibility may make a brand seem less elusive or "out of touch" and thus, less mysterious and luxurious/desirable. But, you also have to bear in mind that brands and fashion houses have bottom lines, and that new media allows us to access what is popular/well received so easily. The fact that gucci is popular, or ubiquitous lately, means that it is successful and well received both in fashion and in culture at large. If they weren't, they would fire Michele and find someone else...look at what a mess lanvin has become, for example

 

[Aussiee]

Gucci doesn't advertise like any of the brands mentioned though? They hired alessandro michele, had petra collins to do artistic direction for recent campaigns, and had models who were unknowns (much more so than say, Dolce...) Their direction was nothing like using Gigi or other instagram models in order to gain fame--sure, they used "cool girls," but try to name a single brand that hasn't done that in the past 7+ years and you'd be hard pressed (they all loved cara, and before her alexa chung...) I get how girls wearing gucci may be off putting to you as it seems more "commonplace" or blasé, but to compare an established, creative, and adaptable house like Gucci to utterly poor designed-commercial trash like Michael Kors, especially considering the recent style shift was very little informed by Instagram (save that dumb watch thing a while back) is kind of daft.

ps. I also understand how incraesed popularity/visibility may make a brand seem less elusive or "out of touch" and thus, less mysterious and luxurious/desirable. But, you also have to bear in mind that brands and fashion houses have bottom lines, and that new media allows us to access what is popular/well received so easily. The fact that gucci is popular, or ubiquitous lately, means that it is successful and well received both in fashion and in culture at large. If they weren't, they would fire Michele and find someone else...look at what a mess lanvin has become, for example

Sorry I think I definitely could have structured that better, it was way too vague!

I meant moreso that I see the "GG" everywhere I go on disco and marmont bags as people are blindly using it as a social status symbol and don't even properly appreciate the bag or the brand. I feel bad for the people who have the disco or marmont bags and actually do appreciate fashion who get generalized by people for above reason, but I fear these people are far and few inbetween. I almost got a disco when they first came out because I thought it'd be a great everyday and travel bag but I ended up getting a chloe instead, and I'd honestly be upset had I got the disco because as much as I do buy bags just for myself, I think there's always a small part in any designer bag purchaser who spends their $$ on designer bags to brag and show it off a little because not everyone can afford them, so it would be somewhat disheartening to me to not be able to show it off because everyone else had it too. So I meant moreso the fact that every rich unoriginal insta-obsessed girl and their dog (literally, I've seen dogs with designer bags to match their owners) is using the disco or marmont bag it makes it seem less prestigious and for our budgets that we have as students, we didn't really want to spend it on Gucci as we couldn't afford much more than the disco or marmont. For example, I have a prada bag worth the same as the gucci disco and when I hang out with my blindly trend following friends who all have the disco everyone always ohhs and ahhs over my bag but not theirs even though they're worth almost the same just because they don't see my bag often, so many people come up to me all "wow you must have paid a fortune for that!" but I didn't pay any more than the other 15 girls at the cafe with the disco's did (I did strategically buy it at Rome airport duty free).

I'm happy for Gucci that they're doing so well, but had I bought the disco bag before it became popular I wouldn't have been happy about it, each to their own though!

I do plan on getting a dionysus though if my boyfriend gets a promotion and can chip in for my birthday .

 

[ecarlate]

Sorry I think I definitely could have structured that better, it was way too vague!

I meant moreso that I see the "GG" everywhere I go on disco and marmont bags as people are blindly using it as a social status symbol and don't even properly appreciate the bag or the brand. I feel bad for the people who have the disco or marmont bags and actually do appreciate fashion who get generalized by people for above reason, but I fear these people are far and few inbetween. I almost got a disco when they first came out because I thought it'd be a great everyday and travel bag but I ended up getting a chloe instead, and I'd honestly be upset had I got the disco because as much as I do buy bags just for myself, I think there's always a small part in any designer bag purchaser who spends their $$ on designer bags to brag and show it off a little because not everyone can afford them, so it would be somewhat disheartening to me to not be able to show it off because everyone else had it too. So I meant moreso the fact that every rich unoriginal insta-obsessed girl and their dog (literally, I've seen dogs with designer bags to match their owners) is using the disco or marmont bag it makes it seem less prestigious and for our budgets that we have as students, we didn't really want to spend it on Gucci as we couldn't afford much more than the disco or marmont. For example, I have a prada bag worth the same as the gucci disco and when I hang out with my blindly trend following friends who all have the disco everyone always ohhs and ahhs over my bag but not theirs even though they're worth almost the same just because they don't see my bag often, so many people come up to me all "wow you must have paid a fortune for that!" but I didn't pay any more than the other 15 girls at the cafe with the disco's did (I did strategically buy it at Rome airport duty free).

I'm happy for Gucci that they're doing so well, but had I bought the disco bag before it became popular I wouldn't have been happy about it, each to their own though!

I do plan on getting a dionysus though if my boyfriend gets a promotion and can chip in for my birthday .

Excuse me if I missed the point, but what does this have to do with how it's advertised? Also, if I'm honest, I hate Gucci designs but I can appreciate their marketing integrity, they can't control who buys they're products but they do their best to make sure it's as many people as possible.

 

[Aussiee]

Excuse me if I missed the point, but what does this have to do with how it's advertised? Also, if I'm honest, I hate Gucci designs but I can appreciate their marketing integrity, they can't control who buys they're products but they do their best to make sure it's as many people as possible.

Influencers.
Complete speculation here but I follow a girl I used to go to school with on insta who posts pretty much purely paid promotional posts which are very typical instagram goal girl and she used to post almost exclusively Prada bags, but for the last couple of months she's been posting Gucci marmonts too so I think (again, speculation!) they are using that as a marketing technique to market these bags at younger girls. I mean, honestly, they'd be silly not to.

 

[marieebo]

she’s probably the only insta model who had a transformation and seems really invested in her career, I’ll give her that. My only problem with Gigi is that if you take away her California bombshell look she just looks plain ugly to me. Not ugly chic or interesting like HF models look, just ugly. It’s just not her thing. But I appreciate the effort she make, going from SI to Valentino & Missoni campaigns is no joke, even if we know how much of a ‘push’ she got

 

[Titania]

I know this has been said before, but Bella's calves are weirdly small for her thigh size. She really just has the body of any average American twentysomething

 

[ecarlate]

I know this has been said before, but Bella's calves are weirdly small for her thigh size. She really just has the body of any average American twentysomething

TBH I have this issue too. It's not very extreme but essentially, my forelimbs are really slender while my thighs and upper arms tend to carry more weight (or muscle). I have no idea why it happens but it limits me to wearing knee length dresses most of the time because my calves look great, even if my thighs look "meh."

 

[_sl1mbaby_]

keep on smiling B, only gonna go straight to your thighs & v bloated face

 

[ecarlate]

Bella is featured in the new Giuseppe Zanotti campaign.

Not a huge fan of her body in this (or Giuseppe's horrible shoe designs) but I'd be lying if I said I didn't sort-of-kind-of-maybe like her face here. I'm well aware her stern look is probably a permanent result of injections but I actually think her face, specifically her cheeks, look pretty decent here. In my opinion, she's the better of the sisters.

 

[NewYorkSkinny]

I wouldn’t mind seeing her trying to mimic Mona Lisa since they have the same smirk and eyeshape. I think with the right hair/makeup/ lighting/ background it can be similar. I’m probably going to get a ton of dislikes and disagrees but whatever lol. Just a funny idea I had. I wish there was a model that looked even more like Mona and wasn’t that big yet. A vogue cover as Mona Lisa would probably catch a lot of attention and help that model.

 

[Ashley]

Bella is featured in the new Giuseppe Zanotti campaign.

Not a huge fan of her body in this (or Giuseppe's horrible shoe designs) but I'd be lying if I said I didn't sort-of-kind-of-maybe like her face here. I'm well aware her stern look is probably a permanent result of injections but I actually think her face, specifically her cheeks, look pretty decent here. In my opinion, she's the better of the sisters.

Damn I love this. The poses make her arms look good. And I love her calves.

 

[marieebo]

Damn I love this. The poses make her arms look good. And I love her calves.

I don’t think this is campaign is bad but her arms look good? My first thought was that she looked soft as hell even w photoshop