I don't have any respect for Kendall or Kylie, but I am deeply fascinated by them too. If I'm reading a trashy gossip magazine, I'll always read the article about Kendall or Kylie, and I admit I follow them both on Instagram! For me, it's like a car crash where you just can't look away. I think that probably explains why they're so "popular" - the majority of people fall into one of two categories: 1) Fans, who adore them and 2) People who love to hate them. Obviously Category 1 is much smaller than Category 2.