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There have actually been some studies that show that there is a much wider range of looks considered 'good' when it comes to guys than for girls. Essentially, for girls, men will be looking for a good hip to waist ratio and a nice bum/boobs (dependent on where they're from- S. America prefer bum, the west is more boob-y). Girls, however, tend to be attracted to a provider rather than just someone who can push kids out efficiently. This gives a greater range of characteristics and looks they'll find attractive as they need genes that will complement theirs to make great kids rather than the best set of genes that come with 'child-bearing' hips. So, beauty really is in the eye of the beholder much more for girls than guys. Hence all those seemingly unequal pairings that aren't just to do with the money.