https://en.wikipedia.org/wiki/Natalia_Vodianova
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In 2015, Vodianova teamed up with Eugenia Makhlin, who has worked for tech sector in
Google,
Facebook, and AOL. They created The Elbi app, which was also launched on the App Store, it allows people to donate money with a "Love Button," create content, send messages, and vote. The app currently allows users to donate to a number of charities including Save the Children International, Walkabout Foundation, Blue Skye Thinking, and several others. The name stands for "Little Big" (LB), and the philosophy behind it is that you can make a big difference through little actions.
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On Vodianova words: "Elbi is a platform that brings the power of social and digital worlds to charities and connects them with people around the world. With Elbi you can do small actions that make a big difference. That is what Elbi stands for — little actions that can make a big difference. "Little actions can make a big difference. So often these stories are lost. Now all of us can take action straight from our phones and make a difference all over the world.""
i loved her before but i just read her bio and am so so touched--she has done so much good and has been so hardworking since the beginning of her career, and has 5 kids on top of that i'm truly stunned--beautiful inside and out