I'll be honest and say I don't really use snapchat, so what I've seen of her snaps are carry overs to instagram. So perhaps only the obnoxious posts carry over, but her whole "girls love yourself do whatever the fuck you want *snaps fingers*" spiel [obviously exaggerated, but it's something similar to this] has me rolling my eyes into the back of my head. It's great that she's invested in female empowerment, but wearing/not wearing makeup/doing whatever you want/ignoring fuckboys (I have yet to figure out what is a "fuckboy"... a douchebag?) are really trivial issues. Issues which coincidentally garner her a lot of views and appreciation posts, which have largely contributed to her current popularity. It seems like she knows this, because the way in which she posts feeds this fire.I'm not saying celebrities can't use they're status to voice their opinions or anything either. I just think Zendaya has a polishness in class when she espouses her beliefs, which I think may sometimes be translated to 'fakeness'
Then again, she is super young, so maybe this is what she knows/who she actually is.