Kendall Jenner

FashionThin said:
It's a vicious cycle. Clients book her bc of her "audience", the agencies are good with it because their 20-40% is worth more than their dignity. Then once she books something, her audience goes up. Thing is if you really look at the makeup of her "audience" it's sad AF that so many brands even want to bother with it. The brands are cool with cheapening themselves for the "views". It's a lot like what's happening in the US in politics, social media has pulled it into the gutter and it feels like everything is fucked because of it.
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I've been wondering...since, as @ZeroDiet stated, most of the followers on instagram (or people that even care about social media) are teenagers or dumb people or dumb teenagers, is there any evidence on the REAL (money/sales) impact that social media has been having? I understand that instagram makes a publication or campaign more visible when many people click or like it, and I can imagine that covers sell better (since magazines can be bought with pocket money only), but I'd assume that 99% of the instagram 'audience' doesn't have enough money to buy designer bags or even just perfumes etc.
And I'd also assume that women wealthy enough to buy, say, a Chanel dress (which is usually, no matter how hard Karl is trying, targeted towards women well into their 30s or 40s and up) wouldn't want to be associated with Kendall and the likes.
So my question would be: Is there any actual evidence that instagram helps sell? Or could it all be a giant, fucked-up myth?
 
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I'm always meh when it comes to Anna Wintour hate. The only copy of American Vogue I own was the September one from last year and I did find it to be terribly boring (and the September issue is the one they put most effort into) Vogue Italia and Vogue Paris are way more creative and interesting to me, but I do understand that it's completely a different target. That's why they don't put models on cover, Vogue US isn't made completely to people who are interested in fashion, it's a magazine that has to sell, and even If I hated the whole Kanye-Kym cover, it made sense. They're popular, their wedding was a huge thing. I don't think Anna actually likes the Kardashians, Jenners or the Hadids, she just goes with what she knows will be talked about....when the next generation of it girls comes along, it's going to be the same.
 
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sore said:
I've been wondering...since, as @ZeroDiet stated, most of the followers on instagram (or people that even care about social media) are teenagers or dumb people or dumb teenagers, is there any evidence on the REAL (money/sales) impact that social media has been having? I understand that instagram makes a publication or campaign more visible when many people click or like it, and I can imagine that covers sell better (since magazines can be bought with pocket money only), but I'd assume that 99% of the instagram 'audience' doesn't have enough money to buy designer bags or even just perfumes etc.
And I'd also assume that women wealthy enough to buy, say, a Chanel dress (which is usually, no matter how hard Karl is trying, targeted towards women well into their 30s or 40s and up) wouldn't want to be associated with Kendall and the likes.
So my question would be: Is there any actual evidence that instagram helps sell? Or could it all be a giant, fucked-up myth?
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I don't know If you have a Tumblr or Instagram account, but you can come across often on fan-made accounts that tell you exactly what shoes or whatever a celebrity is wearing, they put links where you can purchase the exact item and 99% of the time they sold out immediately, even If they're shoes worth 800$ or in Rihanna's case, Dolce & Gabbana headphones worth thousands. If the girl/model of the moment wears a certain bag or accessory (Who are the things high fashion brand sells the most), it helps creating a certain cult and it status around it. If you think about it, teenage girls don't have bills to pay, they live with their parents, they're the ones who can actually save money for the bags or sunglasses their favorite celebrity is wearing...a grown woman or even a girl in her 20's, unless If they're wealthy, probably can't afford to throw out 1000$ out of their incomes + they're grown and have more self esteem than a young girl, they don't buy everything Vogue or magazines tells them it's cool to have for the sake of it. And most brands are always trying to expand their target, it makes sense If they want a younger audience too. I think Estee Lauder's way of rebrading using Kendall was successful and so was Calvin Klein's.
(Of course this is just the way I see things, I'm not an expert, marketing it's just something I try to understand and pay attention to)
 
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I think they've definitely affected sales. As a teenage girl I've watched Estée Lauder and Calvin Klein go from brands no one around me thought about that their mothers and grandmothers only went to, before Kendall's campaigns with both, to being well known, with cult status (especially CK now) and appealing to 12-19 year old girls because they're heavily promoted by the models everyone follows on Instagram and sees on Tumblr. They've definitely successfully rebranded and using Instagram and Tumblr famous models makes fashion more accessible and marketable to groups like middle/upper-middle class teen girls who weren't their targets before.
 
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vie said:
I think they've definitely affected sales. As a teenage girl I've watched Estée Lauder and Calvin Klein go from brands no one around me thought about that their mothers and grandmothers only went to, before Kendall's campaigns with both, to being well known, with cult status (especially CK now) and appealing to 12-19 year old girls because they're heavily promoted by the models everyone follows on Instagram and sees on Tumblr. They've definitely successfully rebranded and using Instagram and Tumblr famous models makes fashion more accessible and marketable to groups like middle/upper-middle class teen girls who weren't their targets before.
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Agree, and I think that the flow on effect is that the women in their 20s-30s even 40s who consider themselves fashionable and on-trend become more interested in the brand and more likely to purchase it. Brands don't want to be seen as "old" or "stuffy" and the likes of Kendall and other IT girls can play a big part in making a brand more 'trendy' or youthful. It's not so much who these girls are as individuals but what they represent: yeah Kendall is a terrible model and part of the trashiest family in the world but she represents popularity, youthfulness, style, coolness...something unattainable and THAT is what is appealing to the women who actually buy the clothes and accessories that Kendall promotes.
 
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Some highlights from the Vogue spread:

RhVl3DfL.jpg

DSYZ5xk2.jpg
 
IcedAmericano said:
Some highlights from the Vogue spread:

RhVl3DfL.jpg

DSYZ5xk2.jpg
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I am so confused.
Why pose her in front of food, let alone in front of that food. Maybe I'm being too picky, but everything about this is too uncomfortable and ugly for me. It's something you'd see on a 16yo girls instagram. And don't get me started on that second picture. All I can see are those mime-meets-flared-parachute pants, her chunky thick arms, and her average a/f face.

Anyway, sorry for the following rant but I just need to vent about this annoying girl and her family.
I understand why people use her; she brings viewers and viewers = money. However, I am so sick of that trashy Kardashian-Jenner family infiltrating any industry that could make them more $$$. I wouldn't give a fuck if they just stuck to the brainless socialite image that got them famous, but they seem to defile and devalue everything they touch. They call themselves business women etc and seem to hate the dumb reality star image, but they do nothing to actively break that stereotype. It's frustratingly hypocritical to watch them buy into an image while simultaneously pretending to hate it.

It's also so ignorant and insulting to complain about facing adversity and having to work 'so hard' to prove you weren't handed your career; and then do nothing to fight that stereotype. Kendall has never had to make sacrifices, work extremely hard, or make changes similar to those any other aspiring model has to make.

Call a spade a spade: she's famous for her family, not her modelling ability. It's a fact. It makes me so sad that a once reputable & beloved institution like Vogue is slowly lower their standards to a level where Kindle Janitor is used on the reg and treated like an icon. /rantover
 
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Lillakosti said:
It's also so ignorant and insulting to complain about facing adversity and having to work 'so hard' to prove you weren't handed your career; and then do nothing to fight that stereotype. Kendall has never had to make sacrifices, work extremely hard, or make changes similar to those any other aspiring model has to make.

Call a spade a spade: she's famous for her family, not her modelling ability. It's a fact. It makes me so sad that a once reputable & beloved institution like Vogue is slowly lower their standards to a level where Kindle Janitor is used on the reg and treated like an icon. /rantover
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But didn't you hear about how she was hospitalized for "stress"??!? :hahano:
She probably faces adversity to the same degree.
 
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Lillakosti said:
Call a spade a spade: she's famous for her family, not her modelling ability. It's a fact. It makes me so sad that a once reputable & beloved institution like Vogue is slowly lower their standards to a level where Kindle Janitor is used on the reg and treated like an icon. /rantover
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To be fair, Vogue's not the only one - they're all doing it. Hopefully this trend will be over soon. I remember an interview with an editor of one of the Vogues (I can't remember who it was, may have been Anna Wintour, but could easily have been someone else). She was explaining how for such a long time, magazines always featured models on their covers. The cover of each issue was always a model, whether it was a international supermodel or an up and coming fresh new face. Then, at some point in the early 2000s, there was the "rise of the celebrity" and magazines stopped putting models on their covers and started using celebrities instead, such as singers and movie stars. I feel that now, the "celebrity era" (i.e the singer and movie star era) is over. Singers and movie stars have been replaced with "social media stars" - everywhere you look someone like Kendall, Gigi or Bella are on the cover of a magazine or the face of a fashion brand. Even when the public tire of Kendall and the Hadids, those girls will simply just be replaced with the next new "Instagram IT girls". We just need to be patient and wait for this trend to die. Hopefully soon we'll see a return to the good old days where models (proper models) graced the covers of our favourite magazines and were the faces of our favourite brands. That would be amazing.
 
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I used to think that Kendall was actually cute and had potential if she lost weight. But now I can't stand her! I don't know if it's because she's EVERYWHERE or because she claims to be a model yet doesn't seem to take her job seriously while other less successful models are working their ass off, or both, but she annoys the shit out of me.
I can't wait for her to be forgotten:p
 
stardust said:
So sick of her dumb posing.
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Lmao this hate thread cracks me up. But it really does look like a reject of a model's first test shoot. But actually, a majority of her shoots and poses remind me of bad test shoots with a new model. Even the styling, like what were they going for - matching that orange watch with the cones?
 
I personally think that there's someone trying to sabotage her on every photoshoot she does - explains why she just can't take even one decent photo.
 
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